Lily Saratoga is a charming and beloved bridal shop in the heart of downtown Saratoga Springs, New York. The shop owner was looking to give the Lily brand a bit of a facelift, while still remaining true to its classic and timeless essence and, of course, ode to the elegant Lily flower. We were able to give the Lily a fresh and abstract look, pairing it with an elegant script and strong serif font. The rebrand was carried out across all forms of print media, as well as on the Lily website, social media accounts, merchandise, and more.