When it comes to your business, developing your brand identity will be the most important investment you will ever make. We will walk you through the process, diving deep to uncover your true brand essence and values, and together we will create a custom brand identity that will attract your target audience and ensure brand loyalty and recognition.
We begin by exploring logo designs, color palettes, mood boards, and imagery that speak to your brand and who you are. Once your identity is solidified in your custom Brand Guidelines, we then apply that identity and image to your custom website, social media accounts and any other marketing materials your business may need.
We work one-on-one with our clients to ensure a holistic branding approach that covers all areas of business and marketing strategy. Your Brand Identity will be applied to each and every aspect of your business, from online marketing tactics, to social media accounts, print marketing materials, advertisements, and more. Clients walk away with a consistent, clear and meaningful brand image that they are proud of and confident in its ability to showcase their products and services to their fullest potential.
Our process is fully hands-on. We are in touch with you every step of the way, ensuring that your ideas and vision are present in every aspect of our design. It is a partnership, and by the end of our design process, we consider ourselves to be a part of your brand, too!
how it works
A peek into our holistic branding process.
Getting Acquainted
Upon receiving your inquiry, we set up some time to chat about your brand and business needs. We also send over a complete brand questionnaire in order to get to know your product and/or service and what makes your brand special.
Brand Strategy
Once we feel as though we have a full understanding of your brand and business needs, we will get to work putting together a custom Brand Strategy & Vision for you. This includes a project mood board, inspiration and color palette to ensure we are aligned moving forward into the design process.
THE WORK
After the mood board and visual inspiration is approved, we move forward into the design process and initial concepts. We will present you with 3-4 custom concept boards for logo designs. For website projects, your concept boards will include 2-3 homepage designs. Upon review, we will refine your chosen concept until you are 100% satisfied with the outcome.
LAUNCH & CONFETTI
Once all designs are approved and finalized, we will package up our files, along with your personalized Brand Guidelines, and release all relevant file formats to you for use. For website projects, upon approval the website will go live and all requested login information will be handed over. Now, all you have left to do is celebrate…cue the confetti!
Ready to work with me?
If you’re ready to take your brand to the next level, I’d love to hear from you. Together we can create magic!